Explore potential advertising environments and the questions that help connect each one to a practical campaign.
4 advertising environments shown. Inventory must be confirmed for the selected market.
Digital billboards, large displays and street-level screens.
Keep the message easy to understand at a glance. Confirm artwork requirements for the actual display.
How does this location connect with the audience and purchasing opportunity?
Discuss this environmentShopping centres, grocery stores and selected shopping locations.
Connect a clear product benefit with an offer customers can find. Confirm participating locations and product availability.
Which stores carry the product and what should the shopper do next?
Discuss this environmentAirports, transit locations, hotels and visitor destinations.
Consider the customer’s context and the next step they can take. Confirm the placement format and viewing environment.
Does the available location fit the audience, timing and destination?
Discuss this environmentRestaurants, gyms, offices and entertainment venues.
Build a message for the venue and the people it serves. Review the actual format before adapting creative.
What makes the product relevant in this particular environment?
Discuss this environmentThe illustrations are format studies, not actual placements, venues or campaign previews. Available formats and locations vary by country and city. A proposal confirms the actual arrangement.
YOUR BRANDOne clear message.