Define a single opportunity
Output: a campaign objective.Choose a product or service, a customer group and the response you want. A focused objective makes the next decisions easier.
A practical campaign guide
From possibility
to a written plan.
Understand the decisions behind an international advertising campaign before you begin.
Confirm the customer’s next step
Output: a purchasing or inquiry path.Review where customers can buy, whether the business can serve the selected market and what information the destination page needs.
Assess the market and media
Output: a proposed market and media approach.Review country or city options, available inventory and the suitability of the placement environment. Identify language and creative requirements.
Review the written proposal
Output: an agreed campaign scope.Confirm locations, formats, purchasing arrangements, creative deliverables, media and professional-service costs, timing and available reporting.
Prepare and coordinate delivery
Output: campaign materials and coordinated placement.Develop the agreed creative, prepare placement-specific versions and coordinate the campaign according to the approved arrangement.
Review and choose the next step
Output: evidence for the next decision.Consider the available reporting against the original objective. Decide whether the next useful move is to refine the message, repeat the activity or explore another market.
Clear expectations.
Before the first placement.
Campaign periods and budgets are proposed around the specific opportunity. There is no universal package or timeline that fits every country, format or business.
- A defined campaign objective
- Confirmed placements and formats
- Agreed creative and language scope
- Transparent media and service costs
- A relevant customer destination
- Available reporting and review
Bring the right
questions to the table.
The campaign worksheet gives you a simple outline to prepare with your team. It does not reserve inventory or create a booking.