Define the territory
Start with a selected country, city or participating retail footprint. Identify the stores and customer groups the campaign should support.
For brands with a route to market
Help customers discover
where your brand is sold.
Connect consumer advertising with participating retailers and distributor territories your business already serves.
Which existing purchasing locations should the campaign support?
A retail relationship gives advertising a practical destination. Build the message around a selected territory, confirmed product availability and the stores or purchasing routes customers can use.
Start this campaign brief
Build the campaign around the opportunity
Confirm the offer
Review which products are stocked and how customers can locate them. Align the advertised offer with the information on your landing page or store finder.
Assess the media environment
Evaluate available retail, outdoor or other screen opportunities against the audience and objective. Confirm actual locations in the proposal.
Keep the audience clear
Consumer advertising helps people discover or buy. Dealer recruitment asks a different audience to begin a business conversation; scope it separately.
Bring the details
that make it real.
Use these inputs to prepare for a planning conversation.
- Participating retailer or distributor details
- The specific territory and stocked products
- A useful store finder or purchasing page
- Approved branding and partner references
- The intended customer offer and campaign timing
A plan for your circumstances.
Your proposal defines the opportunity, placements, creative scope, costs and reporting for your business. Available inventory is confirmed during planning.