Define the event opportunity
Confirm the event, market and your business’s participation. Decide whether the audience is prospective customers, retail buyers or another clearly defined group.
For businesses preparing an industry appearance
Give the event
a clear next step.
Explore advertising around a trade-show appearance with a defined audience, relevant timing and an event destination.
What should someone do after discovering your event message?
An event creates a reason to communicate at a particular time. Plan around the people you want to reach, what they should know and the action you want them to take before, during or after the appearance.
Start this campaign briefBuild the campaign around the opportunity
Make the invitation specific
Identify the product, demonstration or conversation people should discover. Confirm the event details before including them in creative.
Assess relevant timing and placements
Review available locations and campaign periods. Nearby or travel-related inventory is considered only where it is available and suitable; no event access or association is implied.
Prepare the response path
Create a relevant event page or inquiry destination. Explain how a prospective customer can take the next step and plan how your team will handle the response.
Bring the details
that make it real.
Use these inputs to prepare for a planning conversation.
- Confirmed event name, dates and location
- Your participation details and approved event references
- The audience you want to reach
- An event page or contact destination
- A product message and relevant creative assets
A plan for your circumstances.
Your proposal defines the opportunity, placements, creative scope, costs and reporting for your business. Available inventory is confirmed during planning.