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MONTANA LEGACY MEDIA GROUP / SESSION 01

Roots & open roads.

Steel guitar, hometown heart, and songs about the people and work behind Montana businesses.

Start with the makers who put their names on the work. Follow the collection through strategy, search, creative, storytelling, and the local relationships that help a business find its voice.

10 released songs30 min listening timeFull lyrics & song stories
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THE SONG GUIDE

Find a story.
Follow the music.

Open a song in the player, read its lyrics, or explore the work behind it.

  1. 01

    Montana makers · 3:41

    Made Here, Known Everywhere

    A story about helping the people behind Montana businesses be seen.

  2. 02

    Angie Brandon · 4:19

    She Knows What Montana’s Worth

    A seventies-country tribute to Angie, local relationships, and the work that keeps communities going.

  3. 03

    Media Strategy · 2:45

    Put a Road Under That Dream

    Bring goals, audience, message, and media choices into one practical plan for your Montana business. Strategy helps a campaign start with a clear direction before individual placements are selected.

  4. 04

    Video & Social · 2:47

    Let Them See the Hands

    Turn the people, places, and purpose behind your business into clear video and social content. Creative direction, production planning, and channel formats are discussed together so the story fits its intended audience.

  5. 05

    Search Marketing · 2:23

    When They Come Looking

    Help people who are actively searching understand what your business offers and what to do next. Search planning connects relevant search themes, clear advertising, and a useful destination for prospective customers.

  6. 06

    Audience Targeting · 2:42

    The Folks You Came to Meet

    Start with the people a campaign needs to reach. Audience planning uses available platform options and audience context to connect a relevant message with the purpose of the campaign.

  7. 07

    Out-of-Home Advertising · 3:39

    Meet You on the Highway

    Use billboards, outdoor displays, and venue media to support a recognizable presence in everyday places. Short, clear creative and thoughtful placement help an outdoor message work with the rest of a campaign.

  8. 08

    Brand Strategy & Creative · 2:39

    Know You Anywhere

    Make the business easier to recognize and understand. Positioning, visual systems, and campaign language work together so people encounter a consistent story across the places your name appears.

  9. 09

    Content & Storytelling · 2:47

    There’s a Story in That

    Find the useful story behind the work and shape it for the people you want to reach. Campaign writing, scripts, and supporting content connect business goals with language that people can understand and remember.

  10. 10

    Print & Direct Mail · 2:43

    Something You Can Hold

    Create physical campaign materials with a clear offer and a useful next step. Print and direct mail can support local awareness, events, and service announcements as part of a coordinated campaign.

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