Livingston, Montana / 06

Media Planning & Buying

Plan where to invest first.

Let's talk media planning & buying

Built around
your business.

Media planning and buying is the practical system that brings audience, market, and message together in one campaign route.

For organizations building coordinated campaigns across CTV, streaming, digital, search, social, print, radio, OOH, DOOH, and direct mail.

From direction
to delivery.

Audience and media fit

Connect who you want to reach, where they are, and which channels are best for your goal.

Channel portfolio

Select channel combinations across digital, video, print, broadcast, and field assets for a practical mix.

Budget-to-outcome planning

Build a sequence of campaigns by objective, timing, and expected business signal.

A practical
path forward.

  1. Define your business objective and who to reach.
  2. Map a practical channel mix by geography and market context.
  3. Launch with clear owners, creative requirements, and review cadence.
60+Years of combined
business experience

Business experience.
Montana perspective.

Based in Livingston, Montana Legacy Media Group brings over 60 years of combined business experience to the conversation, connecting marketing direction, operations, and production for practical growth.

We understand that your marketing is part of a bigger business picture: your reputation, your relationships, and the community you serve. We bring that perspective to the stories we tell and the campaigns we plan.

How is this different from just buying ads?

Media planning and buying starts with strategy and includes message, placement, timing, and iterative improvement, not media placement alone.