View cover artwork ↗BEHIND THE SONG
The story.
With a budget on the table, a business has choices to make: a radio spot, a screen, or a board down the road. The song pauses before the purchase to consider the people, goal, and timing.
Its rap verses describe media planning as making the pieces fit. The point is a coordinated campaign in which channel selection and buying decisions follow a practical business direction.
An original song made with AI-assisted music production. Narrative scenes are illustrative, not a client case study.
THE SERVICE BEHIND THE SONG
Media Planning & Buying
Choose media around the business objective, audience, market, and timing. Montana Legacy Media Group plans how channels work together, then coordinates the placements, creative requirements, and review rhythm.
- Match audience and geography with suitable channels.
- Build a practical mix across digital, streaming, print, and other media.
- Coordinate investment, timing, creative, and campaign reviews.
Read the full lyrics
Rap Verse 1
Budget on the table, got to make a choice Where's the best place for your business voice? Radio, a screen, a board down the road Every channel's got a different kind of load Start with the goal and the people in mind Look at the timing and the places that align Then plan the buying so the pieces fit Give every placement a reason to exist
Chorus - sung
Where the dollars go There's a reason we should know Put a plan behind the spending And a purpose in the show Montana Legacy Media Group Keep the business goal in view Where the dollars go Let the choices work for you
Rap Verse 2
Inventory's there but that ain't the whole story Does it match your audience, market, territory? Think about the mix and the campaign dates Bring the creative where the timing makes sense A little discipline and a clearer picture Room to review and adjust that mixture Don't need a guessing game under the hood Need to know why the placement could be good
Chorus - sung
Where the dollars go There's a reason we should know Put a plan behind the spending And a purpose in the show Montana Legacy Media Group Keep the business goal in view Where the dollars go Let the choices work for you
Bridge
The aim, the market, the schedule, the spend Ask the right questions and ask them again From the first plan to the final run Know the reason for the work being done
Final Chorus - sung, rich harmonies
Where the dollars go There's a reason we should know Put a plan behind the spending And a purpose in the show Montana Legacy Media Group Keep the business goal in view Where the dollars go Let the choices work for you
Outro
Where the dollars go There's a reason we should know
Original lyric sheet. Sung phrasing may vary.
YOUR STORY COULD BE NEXT
Let’s talk about your business.
Start with your goals, the people you want to reach, and the work you want them to know.
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