Reading path / 03
Plan a useful campaign.
How do we choose where and when to advertise?
Follow the customer’s journey, prepare the offer, and compare placements by the people they can plausibly reach.
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A campaign brief that connects audience, timing, placement, and a clear reader action.
Your reading sequence.
Read in order, or jump to the question that feels most useful.
One idea. A useful next step.
Choose one action to try. These prompts help you apply the ideas; they don’t promise a business result.
- Sketch the customer journey to the service or location.
- Confirm the offer and response process are ready before promotion.
- Choose one question to review after the campaign rather than promising a result.