Reading path / 06
Prepare a thoughtful print ad.
What should this placement help a reader do?
Choose the reader, focus the message, review the proof at its intended size, and coordinate the production handoff.
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A print-ad brief with a reader, one clear message, a checked response route, and named approval responsibilities.
Your reading sequence.
Read in order, or jump to the question that feels most useful.
One idea. A useful next step.
Choose one action to try. These prompts help you apply the ideas; they don’t promise a business result.
- Write the intended reader, the main takeaway, and one response route.
- Get the exact placement specifications and assign proof and file checks.
- Review the final proof at its intended size, then record approval of a named version.