Give your print ad one clear job.

Who should find this useful, and what question should the placement answer?

Record the publication, space, delivery deadline, and where current specifications can be found. Confirm details with the publisher.

Write the idea the reader should remember. Leave unrelated goals for another message.

Add the facts needed to make the offer understandable and accurate.

Choose a supported route and explain what happens there. Check the displayed address or phone number.

Name who will check the reading order, smallest text, contact details, and destination on the final proof.

Assign technical checks against the publication’s specifications to the designer or production partner.

Record the file name, approval owner, and how receipt or a replacement file will be confirmed.