Ideas, stories, and practical insights for Montana businesses.The Editorial Desk · Livingston, Montana
Montana LegacyMedia Journal
Working page / 20 minutes

Work backward from the customer’s decision.

Connect your offer, schedule, team readiness, and learning plan before promoting a campaign.

Start with rough notes. The example prompts are illustrative, and are not your saved answers.

Describe the decision or action this campaign should help customers make.

Who needs this, and why would the timing matter?

State what is available, the conditions, and any real capacity limits.

When should someone act? Use your own dates, rather than a generic season.

Consider staffing, page content, inquiry handling, and delivery capacity.

Work backward: review, launch, approval, production, and preparation.

What will you observe, who will review it, and what might you adjust?