View cover artwork ↗BEHIND THE SONG
The story.
“Not Our First Rodeo” celebrates the wins people bring to the Montana Legacy Media Group table: businesses built, doors opened, relationships kept, and communities served. The hook looks back at what experience teaches while leaving room for the next dream.
Kelly’s verse connects business ownership with showing up for people. Angie brings ideas from conversation to copy and screen. Denise’s lines celebrate the detail and follow-through that keep an advertising relationship alive. Jesse’s verse follows business growth and new-market development, while Alex’s story connects family, music, entrepreneurship, and community.
The latest arrangement pairs fast Southern rap with the warmth of seventies country. A driving beat carries the verses; guitar, pedal steel, and a melodic hook keep the country roots close. The lyric moves from neon lights to mountain snow, joining different backgrounds in one shared direction.
The wins in the song are chapters in individual experience, not a promise of future results. For a Montana business, the next step starts with its own goals: understand the audience, tell the story clearly, and choose the creative, media, and digital tools that fit. Meet the people below and explore the services behind that work.
An original song made with AI-assisted music production. Narrative scenes are illustrative, not a client case study.
THE VICTORY PATCH / COVER STORY
Country roots. Southern drive.
The Victory Patch brings a road-worn western badge into a modern record sleeve. Raised cream lettering, five copper stars, a silver horseshoe, and a vinyl rim frame a road from desert light to mountain sunset. The five stars echo the five voices in the song; the open road points to the work still ahead.
INSIDE THE SOUND
Fast Southern rap verses ride a driving 116 BPM beat, with acoustic guitar, bluesy Telecaster, pedal steel, and a big country chorus. The seventies-country warmth stays in the instruments while the rhythm pushes forward.
THE MODERN CAMPAIGN
Same roots. A new look.
Bold contemporary type, chrome, and Montana landscapes give “Not Our First Rodeo” a new visual chapter. Explore the modern widescreen, square, and vertical graphics alongside the original Victory Patch artwork.
THE PEOPLE BEHIND THE SONG
Kelly Bonnell
Leadership | Operations Manager
Kelly brings a business owner’s perspective to operations, client relationships, and practical business development. Her verse in the song celebrates roots, service, and being there when people need a steady hand.
Connect through the published Montana Legacy Media Group team contact route.
THE PEOPLE BEHIND THE SONG
Angela Brandon
Director of Sales & Business Development
Angela brings more than 25 years of experience across sales, marketing, media, and business development. Her background includes cable television media sales, account management, production, copywriting, business ownership, and client service. At Montana Legacy Media Group, she helps identify opportunities, build partnerships, and connect clients’ goals with practical advertising and media strategies.
Connect through the published Montana Legacy Media Group team contact route.
THE PEOPLE BEHIND THE SONG
Denise Nevin
A voice in the team anthem
In the song, Denise’s verse celebrates magazine advertising and the relationships built through listening, remembering the details, and keeping in touch. Contact the team to start a conversation.
Connect through the published Montana Legacy Media Group team contact route.
THE PEOPLE BEHIND THE SONG
Jesse B. Lucero
Marketing Strategy & Design / Cowboy CMO
Jesse connects marketing strategy, business development, software, and automation with practical business needs. His published story includes experience in mortgage, real estate, legal marketing, and developing new markets.
Connect through the published Montana Legacy Media Group team contact route.
THE PEOPLE BEHIND THE SONG
Alex Fuentes
Director of Business Development & Sales
Alex connects businesses, artists, and community partners through storytelling, advertising, and relationships across Montana and Nevada. His published profile brings together mariachi, entrepreneurship, and the cultural connections behind PUENTE.
Connect through the published Montana Legacy Media Group team contact route.
FROM THE STORY TO YOUR BUSINESS
Local relationships. Practical media.
Montana Legacy Media Group connects business goals with strategy, creative, and the channels that fit the audience. These services carry the ideas in this song into a practical conversation.
THE SERVICE BEHIND THE SONG
Media Strategy
Bring goals, audience, message, and media choices into one practical plan for your Montana business. Strategy helps a campaign start with a clear direction before individual placements are selected.
- Clarify business goals and priority audiences.
- Connect the message with suitable channels and markets.
- Coordinate timing, creative needs, and budget priorities.
THE SERVICE BEHIND THE SONG
Brand Strategy & Creative
Make the business easier to recognize and understand. Positioning, visual systems, and campaign language work together so people encounter a consistent story across the places your name appears.
- Clarify the business’s value and audience promise.
- Develop positioning, visual direction, and campaign language.
- Apply the agreed brand direction across priority touchpoints.
THE SERVICE BEHIND THE SONG
Websites & Digital Experiences
Give customers a clear, responsive place to understand your services and take the next step. Website strategy, design, development, and practical inquiry flows are scoped around the needs of the business and its visitors.
- Plan page structure, navigation, and message hierarchy.
- Build responsive pages, forms, and agreed digital flows.
- Connect campaign destinations with useful customer actions.
THE SERVICE BEHIND THE SONG
Content & Storytelling
Find the useful story behind the work and shape it for the people you want to reach. Campaign writing, scripts, and supporting content connect business goals with language that people can understand and remember.
- Clarify the core business story and purpose.
- Develop messaging and assets for priority channels.
- Adapt length, tone, and framing for each audience and format.
THE SERVICE BEHIND THE SONG
Digital Advertising
Build digital campaigns around the people, places, and messages relevant to your organization. Montana Legacy Media Group connects creative direction with available audience options and placements suited to your campaign.
- Define the offer, audience, geography, and objective.
- Develop creative and select appropriate digital formats.
- Review available reporting to guide adjustments.
Read the full lyrics
Intro: 70s country guitar
Montana Legacy Media Group. A few miles behind us. A whole lot of road ahead.
Verse 1: fast Southern country rap
We didn't wake up knowing how to make it go, We learned it in the work, got the miles to show. Real estate, insurance, a business of our own, Kelly knows the meaning of a place called home. Standing up for children, showing up with care, Some wins don't make headlines, but they matter there. Angie took ideas from a talk to a screen, Cable, copy, marketing, connecting all the seams. Denise knows a page is more than space to sell, It's a name, a handshake, and a story told well. Years of keeping up, remembering the details, That's how a good relationship outlives the sale.
Pre-Chorus: melodic country lift
We've got more than a pitch and a picture to show, We've got work behind the words when we say let's go.
Chorus: big country hook
Not our first rodeo, We've put some miles on what we know. Built some businesses, opened doors, Found new ground and reached for more. From the neon lights to the mountain snow, Good work gives a good name room to grow. Bring your next big dream, let the whole team know, It's not our first rodeo.
Verse 2: double-time Southern rap
Jesse came from Vegas with a builder's mind, Learn the business first, put the pieces in line. Mortgage teams and real estate, legal marketing too, Different kinds of work, find a useful way through. Helped a real estate company grow what it earned, Forty thousand monthly to four hundred-plus in turn. Two years of work, not a promise in a line, A chapter in the story, one business at a time. Took a hunting brand north, found a route to expand, Three Canadian distributors, new ground for the plan. Now strategy and software, ideas put to use, Find the friction in the work, build a better route.
Hook: energetic call-and-response
Who brought the miles? We brought the miles! Who brings the work? We bring the work! Every open door gives the next dream room to grow, Not our, not our first rodeo!
Verse 3: melodic rapid country rap
Alex built a music business, family at the heart, Mariachi brought the people, gave the journey its start. From a stage in Nevada to Montana conversations, Music making room for the next generation. Now PUENTE is a bridge for the voices coming through, Culture, local business, and a different point of view. Five different backgrounds, one table, one direction, Experience meets imagination, people make connection. A page, a screen, a story, a system built with care, Put the right work with the right people there. We don't count a win by how loud we say the name, We count the work behind it and the people in the frame.
Bridge: country harmonies, bass and drums
Some wins are numbers, some wins are trust, Some are folks who know they can count on us. We carry every lesson, keep our feet on solid ground, Still learning, still building, still showing up in town.
Final Chorus: full Southern country rap
Not our first rodeo, We've put some miles on what we know. Built some businesses, opened doors, Found new ground and reached for more. From the neon lights to the mountain snow, Good work gives a good name room to grow. Montana Legacy Media Group, let your next dream show, It's not our first rodeo.
Outro: call-and-response, pedal steel
Who brought the miles? We brought the miles! Who brings the work? We bring the work! More road ahead and a whole lot left to grow, Not our, not our first rodeo.
Original lyric sheet. Sung phrasing may vary.
YOUR STORY COULD BE NEXT
Let’s talk about your business.
Start with your goals, the people you want to reach, and the work you want them to know.
Start a conversation ↗